Elizabeth Stokoe is Professor of Social Interaction in the Department of Social Sciences, Loughborough University, UK. She researches the organisation of everyday life via audio and video recordings of domestic and workplace conversations, including police-suspect interrogations, dating encounters, mediation and neighbour disputes, medical interaction, and friends talking. She has also compared simulated interaction, or ‘role-play’, typically used to train and assess people’s ‘communication skills’, to the real encounters they are meant to mimic, showing that they differ in important ways. Most recently, she has applied her research findings about what works in workplace encounters to train practitioners to be more effective in their encounters with their clients and service users. Her research and biography has featured on the BBC Radio 4 series ‘The Life Scientific’ and she has presented at the Royal Institution. She will present a TED lecture in October 2014. For more information, visit www.carmtraining.org.